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4Jul/110

Declare Your Independence

Lost in the celebration that is the 4th of July, we sometimes forget what the hell it is we are really celebrating. In the midst of getting drunk, barbecuing, blowing things up and watching fireworks, it's hard to remember how we got here. (Don't get us wrong, we love to throw back a cocktail and blow things up just as much as you do.)

Over 200 years ago our forefathers decided it was time to tell their oppressors to shove off and let them live the way they wanted to. Like any good monarchy, their oppressors were not too pleased by the idea. The clashes that took place defined a nation and brought us what we know now as Independence Day.

We realize that this is a terribly oversimplified look at everything that occurred (we aren’t history buffs, after all), but it’s the principle here that counts. It’s the idea of standing up for what you believe in and doing what you feel is right, breaking away from the norm and going against the grain. There are always going to be people who tell you that you can’t do something or try and hold you down, but you know what? That’s bullshit.  You can do anything you put your mind to.

That’s part of what started all of this for us. People telling us we couldn’t, telling us our designs wouldn’t fly, telling us we would never be a brand. And you know what we said?

“F*ck you.” And with that, we declared our independence.

OK, so maybe not in those words, but you get the point. The moral of the story is this: Never stop doing what it is that drives you and don’t ever let anyone tell you that you can’t do something. Follow your dreams. Don’t be afraid to go against the grain. Stand up for what you believe in.

So as you celebrate your freedom and independence this weekend, remember what it is that drives you and don’t forget how lucky you are to be able to openly pursue those things, whatever they may be.  These freedoms are what get us here at pocket&flask out of bed every day, what keeps us creating, designing and generally just trying to have as much fun as possible along the way.

So join us.

And while you’re at it, have a cocktail or two and blow something up. It’s good for the soul.

flasks and stripes

http://tinyurl.com/3vucyum

flasks and stripes

http://tinyurl.com/3fgbckk

 

 

 

 

 

 

 

 

 

 

 

How do you start declaring your independence? Check out our "flasks and stripes" tee!

Cheers,

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28Jun/110

Bootleg Wars

In a city marred by a lack of creativity and fun, fashion uncertainty and turmoil wreak havoc on the population. With nowhere else to turn, the citizens have all but given up.

Known for their rogue approach, two individuals are on a mission to turn things around at any cost. Premium Casual Wear special agents pocket and flask descend on the city with one thing on their mind: enforce the values of a fashion-forward, laid back lifestyle.

Using unconventional tactics and out of the box concepts, the two form a secret underground society: the All City Bootleggers. Stopping at nothing they aim to wipe out the oppression of traditional thinking, using thought provoking and visually stimulating designs.

But is it already too late?

From the creative geniuses behind pocket&flask comes Bootleg Wars.

Now playing at www.pocketandflask.com

 

Don't mess with pocket&flask

Cheers,

pocket and flask signature

 

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23Jun/110

We’re bacccccccck…

Hey! Remember us?

Yeah, it's been a while, but we're back and ready to blow up. The first go around went well. We learned A LOT and thanks to you guys, we realized that we might be onto something here. Over the last couple of months we have been busy jammin', creating and fine tuning our Summer 2011 collection and we gotta be honest with you...we're pretty damn pumped about it.

Summer is all about having fun. The days are warm, the nights are long and the drinks never cease to flow. So get out there, do some crazy shit, have some nights you won’t remember and make sure that while you're at it, you're reppin' your favorite pocket&flask premium casual wear.

Fun is a lifestyle. Make it yours.

With that said, we unveil to you our Summer 2011 collection.

Cheers,

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pocket&flask Summer 2011

pocket&flask Summer 2011

 

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15Feb/110

Fashion surrounds us.

As much of the country welcomes the spring for its warmer temperatures and the hopeful realization that summer is nearing, the fashion world turns its attention to the changing of the guard from the generally mundane and earthy styles, colors and collections of the winter, to the upbeat, light and airy looks that accompany the spring. The second week of February marks the apex of fashion, as fashion week in New York takes place over a packed week of shows, debuts and seasonal unveilings.

While much of what is seen in these shows can be termed as “high fashion”, the precedents set here generally encompass the entire industry, having a veritable “trickle down” effect. The cuts, colors, and fabrics that are showcased here are what people will look to throughout the fashion industry, regardless of whether they identify with the high, alternative or independent school of fashion thought.

The beauty of fashion week and fashion in general, is that regardless of where you stand, it is possible to find a way to appreciate the assortment of diverse opinions, ideas and concepts that come from it.

For us, everything out there is inspiring. Sure, we may not love or agree with everything we see, but at its base it’s is all art, and that moves us. Fashion week is an amazing thing, if for no other reason than the realization that there are so many incredible things going on out there in the fashion world. Once again, inspiring.

There is a lot we are vibing on out there this spring, so here is a look at what is really getting us going. As we continue to finalize our spring line, these styles and designers serve as a muse to us, helping us to get better as each day goes by.

You can look for our spring line to drop near the beginning of March. Until then, enjoy these snapshots of what the world will be wearing later this year.

pocket and flask spring line men pocket and flask spring line women

 

 

 

 

 

 

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27Jan/110

What came first.

What came first: the pocket or the flask?

It’s the age old question. Like the chicken and the egg, it’s not easy to determine what came first. The one thing we know is that without the other, each one would cease to exist or have a purpose.

pocket or flask

Some say the pocket came first, giving life and shelter to the flask. From within the pocket the flask formed, morphing into what it is today. Polished and smooth, the flask hides its true contents from the world, much like the pocket hides the flask.

Others would argue that the flask came first, creating the pocket to serve as a place of cover and security. The flask needed a sanctuary, which gave way to the existence of the pocket.

Regardless of which was first, the two form a special bond together. True complements, each makes up for what the other lacks. Shaped by one another, the pocket and the flask prove that everything in this world is a product of its surroundings.

Similar to the pocket and the flask, our experiences and relationships continue to mold who and what we are. Each passing day marks another chapter in our formation and the process never stops. This constant change and maturation is what we live for, and in turn it exists to be part of our lives.

So we ask you, what came first: the pocket or the flask?

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14Jan/110

Adage.

pocket and flask co. - don't panic stay cool dream big

You’ve heard it from us and you’ve seen it on our site and clothing.
The real question is (and believe me, people have asked): what the hell does it mean?

Finding the exact meaning is easier said than done. The truth is, everyone has different interpretations of the things around them. That’s the beauty of living in this world: no two people see any one thing the same.

For us, it’s simple.

Don’t panic. Why shouldn’t you panic? Easy. Nothing good ever came from panicking. It’s a waste of time, energy and effort.

Stay cool. If you aren’t panicking, you’re already halfway home with this one. Keep calm and remain collected. Eyes on the prize. Go after what you want and let the good in this world come to you.

Dream big. No one dreams small. If it’s that easily attainable, it’s not a dream. Besides, dreams are meant to become realities. Shoot for the stars and you might just end up there. What’s the lesson here? Regardless of exactly what it means to you, the important part is that you stick to the fundamentals.

don't panic. stay cool. dream big.
create your reality.

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10Jan/110

Whirlwind.

Since unleashing pocket&flask premium casual wear to the world in late December, things have been moving at an unbelievable pace. With everything happening so quickly, it can be easy to forget about the little things.

That being said, we want to take a minute to remind ourselves of how we got here. In order to do this, we have to thank all of the people who have played a role in bringing pocket&flask to fruition. Whether big or small, everyone’s love and support has been greatly appreciated.

So…

To all of the people who have given us feedback and encouragement, helped spread the word to their friends, and followed us on Facebook and Twitter, thank you. To everyone out there who is actively reppin’ the brand and rockin’ our tees, thank you. And lastly, to everyone who has placed orders, a big thank you. You don’t realize how much each of these things means to us.

The support and demand for pocket&flask clothing has been overwhelming. Knowing that people like and enjoy our products is not only encouraging, but very humbling at the same time. A little bit of us goes into everything we create and it’s extremely rewarding to hear that people are diggin’ what we are putting out there.

In conclusion, thank you again to everyone who has made this possible. We look forward to the ride and can’t wait to experience it with you.

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27Dec/100

Without Further Ado.

In bringing pocket&flask to fruition, many lessons have been learned. While these lessons have occasionally been frustrating and almost painful, the rewards have far outweighed everything else.

If we take nothing else from this experience, the main lesson we have learned is that the best things in life require time, dedication and a never-give-up attitude. This can easily be said for pocket&flask clothing.

Overall this has been a gratifying and enriching experience from start to finish. A little bit of each of us goes into every shirt we send out the door and we are proud of the end product. We hope you can take part in enjoying it with us.

Although the pocket&flask journey has been challenging, we like to think that the ups and downs we have experienced only make today all the more satisfying.

Without further ado, pocket&flask is now officially open for business.

We’re ready for you. Are you ready for us?

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21Dec/100

The Realization of a Dream.

Everyone has dreams. Some people want to be athletes, CEO’s, or movie stars. Others want to travel the world or write a book, or become the next president.

In short, it’s safe to say that while there are commonalities amongst people’s dreams, everyone dreams differently. The unifying force of dreams is that they all share one common goal: the desire to make them a reality.

Pocket&flask started as a simple dream amongst friends. Our dream never involved making it big or gaining celebrity status, only to watch a bank account fill up. Rather, our dream was based on the design, creation and distribution of premium casual wear that was representative of the styles and interests that defined us.

Today, the concepts that were once a dream have become a reality, but the motives have not changed. We strive to put forth quality products that embody our core values and reflect the things that shape who we are. As such, pocket&flask clothing is representative of our lifestyles: the music we listen to, the art that inspires us and the culture that transforms us.

Living our dream is not enough. The true enjoyment comes from sharing it with the world and allowing like minded individuals to take part in it.

Welcome to the realization of our dream.

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